Monthly note
What moved since last month: which features spread, which stores appeared or dropped off, which categories pulled ahead. Every chart says how many stores it came out of.
Research
Numbers you can put your own store next to.
Three things get published, all from the same monthly count. That is why a chart from March and a chart from September still line up — nothing about the counting changed in between.
What gets published
What you'll actually get.
Category benchmarks
Where your category actually sits on a feature, counted across every store in it — so you can put your own store next to it and know exactly what you are comparing against.
Deeper reports
One shift, once it has held up for several months, written up properly — including the months that pointed the other way.
The questions behind it
One month is a number. A year is a direction.
These get asked again every month, against the same stores. That is the whole reason the answers stack up instead of starting over each time.
- "Is everyone really doing this now?"How many stores actually run a feature — and whether that count is still climbing, or stopped two months ago.
- "Am I late, or am I early?"The same feature broken down by category and country, so you can see where your own patch of the market sits rather than the global average.
- "Is my theme on the way out?"Which themes stores are moving to and moving away from, month by month, while it is still happening.
- "Is this one dying?"Features that are shrinking across stores, and what those same stores put in their place.
- "What did the stores that grew add first?"Stores expanding catalog, countries, and pickup locations — and the order they did it in.
Latest
Reports
Nothing published yet.
The first monthly count is closing now, and the first report follows it. Leave an email and it lands in your inbox the day it goes out.