Store Reviews
A full teardown of one live Shopify store — the pickup, the stock, the checkout, and the friction quietly costing it orders.
Research
One store a day, taken apart.
We study how real Shopify stores actually sell — then build the fix and prove it. Everything we learn is written down once and reused: reviews, an index, and reports.
What we publish
Three outputs, one loop.
Retail Experience Index
A scoring framework for retail experience. Multi-location pickup and fulfillment is the first dimension we score.
Teardowns & Reports
Cross-store patterns — what the best multi-location merchants do that most stores still don't.
What a review covers
Every store, the same checklist.
We score each store on the parts of the experience that decide whether a shopper actually completes the order.
- Store pickup & BOPIS setup
- Per-location stock accuracy
- Checkout & fulfillment logic
- Store discovery & locator
- Storefront speed
Latest
Reviews
First reviews publishing soon.
We're studying the first cohort of multi-location Shopify stores now. Want your store reviewed — or a heads-up when reviews go live?